A new look, same RGF

Like most homegrown businesses, we started off with a logo that looked grown-up and kind of cobbled things together to get things off the ground. It was okay, but it wasn’t really very us. 

As we’ve grown over the years, we’ve gotten to know who we are (and who we aren’t).

We’re about giving it a go, getting out there whatever the weather, laughing while we do it. Bristol, muddy knees, good vibes and feeling good. Our new logo and brand look and feel, reflects us growing up and growing into ourselves. It’s all about the lovely lemon illustrations by Bristol illustrator Joshua Walker (Crank). It celebrates our home city, Bristol. It says we don’t take ourselves too seriously. It inspires you to move your body for the fun of it. And it says, join us, with a big grin. 

This is who we are.

Our new look and feel is a celebration of how far we’ve come, of our brilliant members, excellent coaches and the wonderful community we’ve built.

Shout out to Jon Coleman from @hereafter and Kendra from @iamwritingandthinking for your help in helping us grow up and evolve our brand. It feels just like us and we can’t wait to get it on some merch!

Now we need to name our famous lemon share your ideas via our Instagram folks!